January 2022: A new era for Anjos.
At the start of 2022, we were pleased to unveil our new logo. Anjos has been continuously evolving since its creation in 1967, and must address new economic, ecological, and social challenges.
Without denying our roots and values, our ambition is to develop products that improve living conditions, to implement industrial processes that allow our employees to thrive in an optimal working environment, and finally, to build balanced relationships with our clients to co-create together the best solutions on the market. We aim to be manufacturers of well-being. This entire ambition is summarized by our baseline, which drives us with a spirit of positivity and goodwill: “inspiring well-being.”
A logo is not just a visual, it is a positioning that looks like us, brings us together and that we want to disseminate to all of our customers and employees. To carry out this redesign of identity, we called on experts who accompanied us throughout this project.
The initial work involved redefining the positioning of the Anjos brand through collaborative efforts with employees. Subsequently, an artistic team took over to translate the outcome of this work into our new logo and our new brand identity. Our marketing and communication team is committed to bringing the logo and our brand identity across all communication channels and media. Thus, to begin this transition, you will find a new catalog and website.
Anjos’ history has been marked by several logo evolutions, often linked to significant changes within the company. The latest development in 2012 was initiated by the second generation, who had been running the company for a few years at the time.
This new evolution is at the initiative of the third generation, who is gradually imbuing the company with their vision.
Discover our history below through the evolution of our logo from Anjos’ creation to the present day.
“We ensure that our company is continuously modernized to always remain up-to-date.”
