{"id":6683,"date":"2022-01-03T17:11:25","date_gmt":"2022-01-03T17:11:25","guid":{"rendered":"https:\/\/anjos.com\/new-breath-new-identity\/"},"modified":"2025-12-17T13:20:03","modified_gmt":"2025-12-17T11:20:03","slug":"new-breath-new-identity","status":"publish","type":"post","link":"https:\/\/anjos.com\/en\/new-breath-new-identity\/","title":{"rendered":"New breath, new identity"},"content":{"rendered":"<h3><span style=\"font-family: georgia, palatino, serif; color: #73a6da;\">January 2022: A new era for Anjos.<\/span><\/h3>\n<p><span style=\"color: #1e253f; font-family: georgia, palatino, serif;\">At the start of 2022, we were pleased to unveil <span style=\"color: #73a6da;\">our new logo<\/span>. Anjos has been continuously evolving since its creation in 1967, and must address new economic, ecological, and social challenges.<\/span><\/p>\n<p><span style=\"color: #1e253f; font-family: georgia, palatino, serif;\">Without denying our roots and values, our ambition is to develop products that <span style=\"color: #73a6da;\">improve living conditions<\/span>, to implement industrial processes that allow our <span style=\"color: #73a6da;\">employees to thrive in an optimal working environment<\/span>, and finally, to build balanced relationships with our clients to co-create together <span style=\"color: #73a6da;\">the best solutions on the market.<\/span> We aim to <span style=\"color: #73a6da;\">be manufacturers of well-being<\/span>. This entire ambition is summarized by our baseline, which drives us with a spirit of positivity and goodwill: <span style=\"color: #73a6da;\">&#8220;inspiring well-being.&#8221;<\/span><\/span><\/p>\n<p><span style=\"color: #1e253f; font-family: georgia, palatino, serif;\">A logo is not just a visual, it is a positioning that looks like us, brings us together and that we want to disseminate to all of our customers and employees. To carry out this redesign of identity, we called on experts who accompanied us throughout this project. <\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><span style=\"color: #1e253f;\">The initial work involved redefining the positioning of the Anjos brand through collaborative efforts with employees. Subsequently, an artistic team took over to translate the outcome of this work into our new logo and our new   <\/span><span style=\"color: #1e253f;\"><span style=\"color: #1e253f; font-family: georgia, palatino, serif;\">brand identity. Our marketing and communication team is committed to bringing the logo and our <\/span><\/span>  brand identity across all communication channels and media. <span style=\"color: #1e253f;\"><span style=\"color: #1e253f; font-family: georgia, palatino, serif;\">Thus, to begin this transition, you will find <\/span><span style=\"color: #73a6da;\">a new catalog and website.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #1e253f; font-family: georgia, palatino, serif;\">Anjos&#8217; history has been marked by several logo evolutions, often linked to significant changes within the company. The latest development in 2012 was initiated by the second generation, who had been running the company for a few years at the time.<\/span><\/p>\n<p><span style=\"color: #1e253f; font-family: georgia, palatino, serif;\"> This new evolution is at the initiative of the third generation, who is gradually imbuing the company with their vision.<\/span><\/p>\n<p><span style=\"color: #1e253f; font-family: georgia, palatino, serif;\">Discover our history below through the evolution of our logo from Anjos&#8217; creation to the present day.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2314\" src=\"https:\/\/anjos.com\/wp-content\/uploads\/2022\/02\/Capture-de%CC%81cran-2022-02-11-a%CC%80-09.35.11-min-300x281.png\" alt=\"\" width=\"1000\" height=\"937\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif; color: #1e253f;\">&#8220;We ensure that our company is continuously modernized to always remain up-to-date.&#8221;<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>January 2022: A new era for Anjos. At the start of 2022, we were pleased to unveil our new logo. Anjos has been continuously evolving since its creation in 1967, and must address new economic, ecological, and social challenges. Without denying our roots and values, our ambition is to develop products that improve living conditions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-6683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/posts\/6683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/comments?post=6683"}],"version-history":[{"count":0,"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/posts\/6683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/media\/5882"}],"wp:attachment":[{"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/media?parent=6683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/categories?post=6683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anjos.com\/en\/wp-json\/wp\/v2\/tags?post=6683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}